Who are you? What is your brand? These are seemingly simple questions, yet one that stumbles many. Why? These are often thought as generally loaded queries (as it can lead to further self-questioning of competency), leading people to overthink their professional identity.
It got me thinking about how much easier the process is when determining brand value for products, objects less personal. A restauranteur approached me to consult on his brand, and help with the marketing communications planning. It was partly through this experience that I realized specific questions that were used to identify a product’s brand value could just as easily be adapted to develop your own professional brand. Spiced with some other questions that I came across, through human resource and communications professionals and entrepreneurs, here you have the top 5 questions to ponder when building your own genuine brand.
- What is your name synonymous with? What makes you positively unique?
- When reminiscing of previous successes, what were your consistent outcomes?
- What are you consistently great at?
- What are your values? (This response can become your brand value.)
- Of all the responses above, how many are authentically reflected in who you are and what you do every day?
Dig deep, it’s not what you do on the surface that defines you. It’s about what you value as a human being and how you affect the world around you. Everyone’s brand is made up of professional DNA that consists of accomplishments, results and learned lessons from failures, it’s going to be different for everyone. From the responses to the questions above, identify common themes, these become brand building blocks. What you discover through this process will help form the foundation of what makes your brand special.