Tag Archives: Communication

Beyond the Gold Star Gesture: Recognition & Acknowledgement

My experience as a longtime volunteer to a variety of social and non-profit organizations got me thinking about how leaders rewards its teammates to encourage and develop organizational culture. In a recent dual role as volunteer board member and team leader for an industry association, I made it a point to note the interests and reasons […]

Brand Awareness: A Socially Savvy Venture

Brand awareness is essential to engage customers and to let them get to know you. With a brand developed, how do you convey it to your audience? Communication is key (more on that from Harvard Business Review’s Blog). An organization’s brand should be integrated in everything from marketing collateral to a company’s employee handbooks, policies […]

5 Questions to Define Your Brand

Who are you? What is your brand? These are seemingly simple questions, yet one that stumbles many. Why? These are often thought as generally loaded queries (as it can lead to further self-questioning of competency), leading people to overthink their professional identity. It got me thinking about how much easier the process is when determining […]

Marketers Rank Blogging for Business a Top Priority

Creating a connection with clients is what every entrepreneur knows they should be doing to develop business. But how many know which is the best way to reach their clients? When it comes to social media, there seems to be an ever growing number of tools and strategies, which one is the best to use […]

The 4 Week Challenge: Volunteerism & Community

Putting thoughts and words to action is what volunteering is about, it’s a way to uplift a community, a chance to become part of a solution. From April 21st to April 27th, Canadians across the country are celebrating National Volunteer Week (NWW). Volunteering should be fun and be a way to contribute to professional development, […]