Tag Archives: social media

Brand Awareness: A Socially Savvy Venture

Brand awareness is essential to engage customers and to let them get to know you. With a brand developed, how do you convey it to your audience? Communication is key (more on that from Harvard Business Review’s Blog). An organization’s brand should be integrated in everything from marketing collateral to a company’s employee handbooks, policies […]

Marketers Rank Blogging for Business a Top Priority

Creating a connection with clients is what every entrepreneur knows they should be doing to develop business. But how many know which is the best way to reach their clients? When it comes to social media, there seems to be an ever growing number of tools and strategies, which one is the best to use […]

Profiling A Non-Profit Buzz Generator

Passionate about design, events, and social issues, Antonio Smith, found the perfect marriage of creativity and socializing for non-profits in Socializing For Social Change (S4SC) over a year ago. Notable projects he promoted include: Global Music Project, Keep a Breast Canada and Global Health Month in Seattle. Antonio started off his career in Graphic Design […]

Spring Inspirations

For the mind, body and spirit, I share with you five sources of inspiration that I have discovered/rediscovered recently: 1. Compassion and commerce – Karen Armstrong – how business leaders can create and empower a culture of understanding, despite differences, that not only supports their own livelihood, but can uphold the dominoes that make up […]

Spring Clean Your Apps

Spring is synonymous with new beginnings and renewals of the preloved things everyone has. Of course this is when you might start thinking about cleaning out the closet for a new spring wardrobe or cleaning your winter sports gear before storing it away. Since you’re at it, perhaps now is the perfect time to take […]

Thank You 2011 – Welcome 2012!

Descending from the highs of Vancouver 2010, 2011 was an unexpected year of equally exciting moments in food, travel, events, media and all things inspiring. Some moments were influenced by world changing occurrences while others were grown locally here in my own kitchen. Here are the top 5 categories of posts viewed by many of […]

Good Art Direction Goes a Long Way in Storytelling

Great examples of Direction and Art Direction in a video are found in Gustav Johansson and Albin Holmqvist’s brilliant series for EF Languages. http://vimeo.com/18967093 Storytelling is paramount in brand building. http://vimeo.com/18969157 In my case, I should start thinking about those DELF 4 courses right about now and London is calling my name for a vacation […]

Mobile Award Winning Short Film: A Love Story

A multi-talented writer and director, JW Griffiths, has taken over the small screen with his big screen ideas as the winner of Nokia’s short film competition 2011 (all filmed on the Nokia N8 mobile phone). Really nice work with the use of the effect as entitled, “Splitscreen: A Love Story.”

Social Studies Show the Power of Social Media

As mentioned in a previous post, I have been an experiential witness to the evolution of social media and I have always had a keen fascination for the user experience and the effects of new media. Because of this, I find Eric Qualman’s video of social media statistics rather enticing. If it’s all true, it […]

Inside the Mind of Tech’s Youngest Entrepreneur

Brian Wong graduated from the University of British Columbia, moved to San Francisco to work for Diig and secured $4million to launch Kiip all before the age of 20. In the US Kiip is already capturing the attention of mobile game players on their smart phones with their game achievement ad rewards. Users scoring game […]